The Let’s Do London project will remind Britons ‘that one of the world’s top tourist destinations is on their doorstep’

London’s tourist board has launched its biggest ever domestic marketing campaign to revive the capital’s devastated tourism sector.

The £6m project, called Let’s Do London, is designed to draw visitors from across the UK into central London and will involve a TV and poster campaign to promote cultural and sporting events taking place over the coming year.

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Source: Gaurdian

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