The Britain Unites initiative collates offers for NHS and emergency services workers to major attractions and venues
A new UK initiative is bringing together travel deals to thank frontline NHS staff for their commitment during the coronavirus pandemic. The Britain Unites scheme launched on 1 August and calls on tourism and hospitality businesses to offer free and discounted tickets for attractions, tours and meals – in turn encouraging the return of domestic travel.
The scheme is backed by industry bodies, including VisitBritain, UKinbound, and the London Tourism Cooperative, and aims to build an online directory of deals for UK attractions and venues. The directory will grow as more businesses open and new offers are launched. In order to redeem deals, a valid NHS staff ID or a Blue Light Card is required. The latter is available for all emergency services and NHS staff to sign up for and use around the UK at participating venues and online.