The World of Wine museum has opened in Porto and Portugal has been added to the UK’s list of travel corridors – two good reasons to raise a glass to one of Europe’s most underrated wine destinations
As the home of port wine, Porto is a magnet for wine-lovers, but the city hopes to up its appeal further with the opening of a €105m museum complex dedicated to the fermented grape. The World of Wine (Wow), which opened on 31 July, celebrates the millennia-old love affair with oenology, while signalling Portugal’s confidence as a wine-making nation of note.
Wedged like a multi-tiered wedding cake up the sloping southern bank of the River Douro, the city’s new “cultural district” announces itself with aplomb. With six museum spaces of immersive exhibits (the Wine Experience even has mock alleyways with fake sky), big-screen videos and interactive kids’ games, the project aims to educate and entertain. There are also restaurants, cafes, bars, and numerous shops.