The lack of a coordinated lockdown by the home nations has prompted businesses to create their own initiatives
Close to the beaches of Cardigan Bay, a few miles south of Aberystwyth, is a holiday complex called Penrhos Park. It has 135 static caravans, six log cabins, a 15-bedroom hotel, swimming pool and tennis courts, all surrounded by a golf course and lots of great walking.
“A lot of accommodation in mid-Wales was fully booked for half-term,” says owner Rowland Rees-Evans, who is also a local Liberal Democrat councillor and chair of Mid Wales Tourism. “But then the firebreak lockdown came and that business was lost. Now we’re opening up again, but in mid-Wales our main market has always been people from the West Midlands and they are locked down for at least another month.”