An ambitious project is under way to turn one of the world’s most overrun streets into an the ‘immersive art centre of southern Europe’
Once a byword for the worst excesses of overtourism, Barcelona now aspires to be a role model for other cities that once put all their eggs in the tourist basket. It is reinventing itself and reclaiming public space for the city’s residents, starting with its most famous boulevard, La Rambla.
“The crisis has exposed the weakness of a model based on one economic sector, tourism,” said Jordi Rabassa, the councillor for Ciutat Vella, the oldest and most-visited part of the city. “La Rambla is the centre of this economic monoculture, and we’re working towards bringing local people back to the city’s most emblematic street.”